The Application1 / 9
🎟️Who’s walking on
First scene. The cameras are already rolling — tell us who steps into frame.
Stuck?→
For instance — “I'm a breathwork coach. I sell a 6-week program ($800) that takes burnt-out founders from wired-and-tired to sleeping like a child. Before this I bartended for ten years.”
- —Who paid you last — and what did they walk away with?
- —If a friend introduced you at a party, what would they say you do?
- —Nothing for sale yet? Say what people keep asking you for help with. That's the offer hiding in plain sight.
Rough is fine. Sharpening it is literally our job.